A new modern shoes store interior for shoe designer Minna Parikka located on Aleksanderinkatu street, Helsinki, Finland, created by Joanna Laajisto. The shoe store exterior itshelf reflect unique European architectural style which become characteristic of shopping street Aleksanderinkatu. The shoes store interior reflects the shoe brand itself: elegant with twist of colorful and playful.
Joanna Laajisto uses various materials for this boutique shoes store interior. Various and vivacious pastel colors applied. The color palette is muted, so the products like women shoes, wallet, bags, and others fashionable goods get the main attention. Alternative displays addition resulted playful ambience. Details aspects in this shoes store interior get serious attention: the “xxx” neon light sign, lips-shaped sofa furniture, etc.